Tony Chan · B2B Demand Gen & Product Marketing

I help B2B companies and startups grow their sales pipeline.

For founders and sales leaders who need qualified leads, without hiring a full marketing team or wasting ad spend.

Tony Chan headshot
Tony ChanHouston, TX · 8+ yrs marketing

Results delivered for

IMMERSETerran RoboticsTrain AmericaInterplay LearningITIUnited Steel Structures

Fractional Demand Gen

Hands-on pipeline work for B2B companies and startups: clean data, outbound that books meetings, and fast lead follow-up, all in HubSpot.

Email me →

What you get:

  • ✓
    HubSpot CRM build and cleanupBuilt a CRM from scratch and cleaned 100,000+ contacts, removing 85% bad records.
  • ✓
    Multi-channel outbound and ABMOutreach to 50K+ prospects by email, LinkedIn, and phone, tailored with AI.
  • ✓
    Lead routing and reportingEvery lead reaches the right rep in under 30 minutes, with dashboards on leading and lagging indicators.

Results so far:

$1Msales-qualified pipeline in a 6-month contract
<30 minlead response, down from 1–3 days
500+MQLs from one homepage product demo

“…he’s one of those rare demand gen marketers who strives for greatness and works with joy… I’d give my highest recommendation to any national or global company that’s serious about investing in its growth engine.”

Christian Rowe
Christian RoweManaged Tony directly

“Tony is a strong operator when it comes to HubSpot and outbound marketing execution… he consistently demonstrated a deep understanding of systems, workflows, and how to operationalize outbound in a way that actually supports revenue.”

Kristin Smith
Kristin SmithSVP of Sales @ IMMERSE

“His energy, focus, and intuition was critical in the success of building a healthy pipeline of deals for the Terran team.”

John Carlson
John CarlsonProduct Manager · worked with Tony at Terran Robotics

“Tony also became a master in Highspot, ensuring reps had easy access to the right materials at the right time and analyzing data to optimize performance.”

Laura Powers
Laura PowersSenior Director of Product Marketing @ Interplay Learning

Reyniche client contract: Before and after

A 6-month fractional demand gen contract for B2B clients (IMMERSE and Terran Robotics). There was no CRM, the contact data was a mess, and the goal was 50 MQLs a quarter. Tony built the HubSpot system, cleaned the data, and ran multi-channel outbound with ABM and AI.

B2B SaaSEdTechRobotics
Reyniche

“His energy, focus, and intuition was critical in the success of building a healthy pipeline of deals for the Terran team.”

John Carlson
John CarlsonProduct Manager · worked with Tony at Terran Robotics

“Tony is a strong operator when it comes to HubSpot and outbound marketing execution… he consistently demonstrated a deep understanding of systems, workflows, and how to operationalize outbound in a way that actually supports revenue.”

Kristin Smith
Kristin SmithSVP of Sales @ IMMERSE
  • ✕No CRM to run campaigns from
  • ✕100,000+ contacts, 85% of them bad records
  • ✕Bad data hurting email delivery
  • ✕A goal of 50 MQLs a quarter
  • ✓HubSpot CRM built from scratch and cleaned
  • ✓Outreach to 50K+ prospects by email, LinkedIn, and phone
  • ✓Email deliverability up 15%, CAN-SPAM and GDPR compliant
  • ✓Claude and Grok workflows saving 10 to 20 hours a week
$1Msales-qualified pipeline, accepted by sales
200+MQLs vs. a 50-per-quarter goal
3% / 1%typical cold email reply / meeting rate
<30 minlead response, down from 1–3 days (routing used across roles)

Train America: Before and after

A B2B training company wanted to grow into new territories where buyers didn’t know it yet. Tony positioned and messaged Train America for those cold contacts, set up the outbound infrastructure, built the sequences and cadence, and followed up on every positive reply.

B2B Training
Train America logo
  • ✕No clear positioning or messaging
  • ✕New territories full of cold contacts
  • ✕No outbound infrastructure, sequences, or cadence
  • ✕A fresh email program with no baseline yet
  • ✓Positioning, messaging, and sales tools owned end to end
  • ✓Outbound infrastructure, sequences, and cadence built
  • ✓10%+ positive replies from cold contacts, each one followed up
  • ✓31% open rate on a new sequence in its first weeks
10%+positive reply rate on cold outbound into new territories
31%open rate on a new sequence in its first weeks
<30 minlead response, down from 1–3 days (routing used across roles)

Interplay Learning: Before and after

After buying ITI, Interplay had 50+ reps and 5,000+ content assets but no single place to find them. As Product Marketing Manager, Tony ran a Highspot rollout, built sales tools for competitive deals, and launched a homepage product demo.

EdTechSkilled Trades
Interplay Learning logo

“Tony also became a master in Highspot, ensuring reps had easy access to the right materials at the right time and analyzing data to optimize performance.”

Laura Powers
Laura PowersSenior Director of Product Marketing @ Interplay Learning

“A truly data-driven marketer and creative problem-solver, Tony structured and analyzed sales, product, and marketing data to surface actionable insights. His work directly influenced marketing strategy…”

Ivan Sheehan
Ivan SheehanMarketing leader · managed Tony at Interplay Learning
  • ✕5,000+ assets with no single place to find them
  • ✕Reps needed stronger tools for competitive deals
  • ✕Homepage needed to turn visitors into leads
  • ✓Highspot rollout for 50+ reps and 5,000+ assets
  • ✓Pitch decks, one-pagers, and battlecards in reps’ hands
  • ✓Homepage product demo bringing in MQLs
500+MQLs from the demo in about 4 months
+35%sales content use
12%shorter deal cycles
+10%competitive deals won by reps using the tools

Want results like these?

Let's talk about your pipeline.

Email me →

Industrial Training International: Before and after

ITI sells rigging and crane training to industrial and manufacturing buyers. As Demand Gen Manager, then Product Marketing Manager, Tony built the lead engine in HubSpot, sped up rep ramp, priced the competition, and relaunched the flagship Master Rigger class.

Industrial TrainingManufacturing
ITI logo

“I was particularly impressed with Tony's expertise in Account-Based Marketing (ABM)… His strategic approach helped us build stronger relationships with key clients and significantly improved our marketing ROI.”

John Hughes
John HughesColleague at ITI for 3 years · now GTM @ Train America

“…he played a key role in aligning sales and instructors to market training courses more effectively. He built strong sales enablement materials and worked cross-functionally to boost engagement and drive results.”

Amanda Long
Amanda LongWorked with Tony at ITI and Interplay
  • ✕Leads needed routing, scoring, and nurture
  • ✕New reps took too long to ramp
  • ✕A premium course faced 23 rival providers
  • ✕Master Rigger changed format and needed a relaunch
  • ✓100+ HubSpot workflows; sales cycle 10% shorter
  • ✓20+ training assets; new-rep ramp 4 weeks faster
  • ✓23 providers priced to guide repositioning
  • ✓Master Rigger repositioned, with new messaging and landing page
3,000+sales conversations
500+MQLs in 3 months
+10%training enrollments year over year
50K+leads from five channels

More ❤️ from colleagues

“…he’s one of those rare demand gen marketers who strives for greatness and works with joy… I’d give my highest recommendation to any national or global company that’s serious about investing in its growth engine.”

Christian Rowe
Christian RoweManaged Tony directly

“Tony is a strong operator when it comes to HubSpot and outbound marketing execution… he consistently demonstrated a deep understanding of systems, workflows, and how to operationalize outbound in a way that actually supports revenue.”

Kristin Smith
Kristin SmithSVP of Sales @ IMMERSE

“Tony supported the company across key marketing and commercial operations and played an important role in setting up and streamlining internal systems and processes… Within just a few weeks, he helped bring critical operations to a fully functional state, something that often takes much longer in many organizations.”

Valentina Cvjeticanin
Valentina CvjeticaninCorporate AI-language training · B2B SaaS

“His energy, focus, and intuition was critical in the success of building a healthy pipeline of deals for the Terran team.”

John Carlson
John CarlsonProduct Manager · worked with Tony at Terran Robotics

“Tony also became a master in Highspot, ensuring reps had easy access to the right materials at the right time and analyzing data to optimize performance.”

Laura Powers
Laura PowersSenior Director of Product Marketing @ Interplay Learning

“I was particularly impressed with Tony's expertise in Account-Based Marketing (ABM)… His strategic approach helped us build stronger relationships with key clients and significantly improved our marketing ROI.”

John Hughes
John HughesColleague at ITI for 3 years · now GTM @ Train America

“A truly data-driven marketer and creative problem-solver, Tony structured and analyzed sales, product, and marketing data to surface actionable insights. His work directly influenced marketing strategy…”

Ivan Sheehan
Ivan SheehanMarketing leader · managed Tony at Interplay Learning

“…he played a key role in aligning sales and instructors to market training courses more effectively. He built strong sales enablement materials and worked cross-functionally to boost engagement and drive results.”

Amanda Long
Amanda LongWorked with Tony at ITI and Interplay

“Tony became a great leader in the marketing department by aligning sales with marketing initiatives, finding answers outside the normal boundaries of the department, and continuously looking for ways to help and grow himself as a professional.”

Evan McKenzie
Evan McKenzieDigital marketer · same team

“He has so much integrity and I knew that if a project was in his hands, I could rest easy. He’s so dependable, takes ownership, and is always eager to help, no matter the task.”

Lorena Mendiola Burgess
Lorena Mendiola BurgessSenior Manager, Growth Marketing and Operations @ Interplay Learning

“He has a strong grasp of market strategy, product positioning, and cross-functional collaboration. Tony consistently delivers clear, effective messaging that drives impact.”

Katie Emerson
Katie EmersonMarketing Communications Professional

“Whatever you throw at Tony, if he doesn't already know how to do it (which he probably does), he will find a way to figure it out.”

Jenn Holcomb
Jenn HolcombSr. Product Marketer

“He sought to improve activity on internal systems by sales reps, and looked with creativity on how to get desired outcomes.”

Dave Hunt
Dave HuntSales Enablement Consultant, Sr @ Epicor

“Tony is a skilled project manager, consistently demonstrating his ability to manage multiple simultaneous projects, each with its own set of critical deadlines.”

David Chapa, CMP
David Chapa, CMPSenior Event Strategist & Consultant

“He was happy to take on work that was more challenging or even more tedious to help out the rest of the team.”

Jon Boone
Jon BooneCTO & Co-Founder of Illumination Labs

Tools and skills

Hands-on, every day.

HubSpot (daily)Salesforce (hands-on)HubSpot dashboards: leading & lagging indicatorsCAN-SPAM / GDPR complianceAI automation (Claude, Grok, ChatGPT) ApolloClayZoomInfoInstantly.aiHighspot ABMMulti-channel campaignsLead scoring & nurtureMQL/SQL & attribution reportsPositioning & messagingGo-to-marketBattlecards & sales enablementCompetitor research

Certifications

Google Ads SearchSkillshop, 2026
Salesforce TrailheadAgentforce 360 Platform Basics; Marketing Cloud Account Engagement (Pardot) Basics, 2026
HubSpot AcademyEmail Marketing, 2026
6senseFundamentals of Next-Gen Marketing, 2026
Product Marketing AllianceProduct Marketing Certified: Core, 2023
University of HoustonB.S., Organizational Leadership & Supervision